Case File

The Case of the Fraying Bid

A public-sector bid had an AI section full of ambition, but the delivery story would not survive serious scrutiny.

Baker Street 4 December 2025 Public-Sector Prime
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What landed on our desk

Context: The prime already had the relationship, the deadline, and the commercial pressure. What it lacked was a clean explanation of what the AI workflow actually did, how it would be governed, and why the client should believe it could be delivered on time.

The real problem: The risk was not just losing marks on elegance. A weak AI section could create delivery doubt across the whole bid and leave the account team defending promises no one wanted to inherit after submission.

How we worked the case

What changed once the facts were in

Which package fit the case

1-3 weeks

Bid Support + Prototype

Short, senior-only support for live bids that need sharper AI solutioning, practical delivery detail, and a credible demonstration under time pressure.

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If a live bid says 'AI' but cannot yet explain the workflow, controls, and rollout path, tighten the case before the client does it for you.

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